Spanish retail leader Mango and department store J.C. Penney Company announced an agreement to become Mangos exclusive retailer in the US for the MNG by Mango brand. The arrangement will combine JCPenneys merchandising and marketing expertise with Mangos knowledge of the fast passed fashion industry.
The launch will take place in AW10 in up to 75 JCPenney Stores and on jcp.com, and increasing to 600 Stores by AW11. MNG will be JCPenneys largest contemporary brand and will expand the brands presence in the United States where there are currently 12 Mango stores. Mango is known for delivering European runway fashion at affordable prices and has more than 1,300 stores in 95 countries.
The MNG by Mango range will include a full lifestyle offering of career and casual sportswear as well as accessories. A few highlights of the agreement include that the partnership will utilize Mango’s design team and fast fashion sourcing with JCPenneys sophisticated logistics network and industry planning and allocation tools to deliver compelling assortments twice monthly. Other than that, MNG by Mango will be a specialty store within JCPenney and the centrepiece of a newly designed contemporary area in the core of JCPenney stores.
MNG by Mango brings a European runway aesthetic with mass appeal to JCPenney through a unique partnership that capitalizes on the strengths of each of our businesses to deliver clear benefits, said Liz Sweney, executive vice president and general merchandise manager of womens apparel at JCPenney. MNG by Mango will resonate strongly with our fastest-growing customer segments, as well as with the younger customers who we have attracted through the major enhancements we have made in our contemporary assortment. We look forward to working with the exceptionally talented team at Mango and to bring their extraordinary brand to our customers.
Beginning its international expansion in 1992, Mango is dedicated to the design and commercialization of fashion, and is aimed at urban women aged 18 to 40 years. The company is one of Spains top two exporters in the textile sector.
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