Described as a cross between Parisian it-girl Lou Doillon and model Alexa Chung, the personification of Amélie would be a stylish girl about town. Her character is dreamt up by Niina Poskiparta and brought to life by Paris based illustrator Angéline Mélin. Amélie is the face of Poskiparta’s online boutique that focuses on mid-range designer clothing and accessories with an edge.

The web store stocks an impressive list of emerging designers including Hannah Marshall, Emma Cook, Finsk, Mawi and Tata-Naka. Amélie is also the exclusive European stockist of budding brand Mischen. Visitors of the web shop can view Amélie changing into various outfits, which can be delivered worldwide.

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