As trade ministers gather for negotiations at a luxury resort in Hawai’i on Wednesday to finalize the secretive Trans-Pacific Partnership agreement, hundreds of people are planning to stage protests, hold performances, and raise a sacred “call to attention” to send the message that attempts by the global elite to put “profit over people” are not welcome and will not be tolerated.

“The TPP is a threat to our sovereignty as Native Hawaiians, and as human beings,” said Kaleikoa Ka’eo, professor of Hawaiian Studies at the University of Hawai’i, in a press statement. “This secret trade agreement would allow corporations to control decisions about how we live without any accountability to us, the people of this land.”

Under the banner “Stop TPP by Land and by Sea,” protesters from organizations including Kāko’o Haleakalā, AiKea, Pacific Alliance to Stop Slavery, Public Citizen, and Sierra Club will gather on the Kā’anapali Beach on the island of Maui to voice their opposition to the deal, which has been broadly criticized by social movements and civil societies across the globe.

In the early evening, the protest will culminate in an attempt to break the global record for the “largest number of conch shell (pū) blown at one time,” according to a press statement.

“We chose the pū for this demonstration because in ancient times the sound of the pū was a call to attention; a kahea (call) to recognize something important is about to occur. Today is a call to attention, to join together against this attempt to put profits over people,” said organizer Trinette Furtado.

“This event calls attention to all struggles against entitled behavior across the globe. We send this kāhea of the pū out past this hotel and the secret TPP negotiations, and out into the ocean, through the mountains, around the world,” Furtado continued.  “People are awakening, discovering their power. They are hungry to effect a positive change in the world.”

Meanwhile, the U.S. government and multinationals are moving rapidly to strengthen their strangleholds on the global economy. The White House is hoping that this week’s four-day meeting will clinch a final deal—just a month after President Barack Obama signed controversial Fast Track legislation into law.

The accelerated timeline can be attributed at least in part to the political climate in the United States.

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