No sooner had Ironman revealed its new owner this morning than the comments started flying in on social media.
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>>> Ironman bought by China’s Dalian Wanda group for $650
No surprise really – it’s triathlon’s biggest corporate deal yet, and involves arguably the sport’s biggest player, a brand that has gone from a handful of endurance enthusiasts in Hawaii to a global business worth $650m.
So what do triathletes and other commentators think? Well some are (understandably) concerned this might lead to a rise in entry prices: