Google has announced that it will prioritise mobile-friendly websites
when people use the search engine on smartphones or tablet computers from
this week. The move is part of Google’s changes to its mobile search
algorithm, which the tech giant announced back in February to give websites
time to redesign.

As a result of the changes, businesses with desktop-only websites may
find themselves plummeting in Google’s search rankings. This isn’t only an
issue for smaller businesses, according to Google’s ‘Mobile-Friendly’ tool
a number of big names including Versace has a site that Google has
classified as not being mobile-friendly, for having text too small to read
and links to close together.

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This change is expected to have a “significant impact” on businesses
that have not yet adopted a mobile-friendly strategy for their sites, and
they could lose out on potential web traffic. However, sites will only see
a drop in search visibility for consumers using their smartphone, and not
desktops, but Google estimates half of all searches are conducted from
mobile devices, through mobile browsers and its own search apps.

Image: Versace analysed on Google’s mobile-friendly tool