Saks Fifth Avenue launches "Register to Vote" initiative

Saks Fifth Avenue has partnered with nonpartisan organizations
HeadCount and to promote voter registration. The luxury
retailer is launching a new initiative, “Register To Vote At Saks,”
which utilizes space in its flagship store to allow visitors to
register to vote.

Individuals may visit the second floor of the Fifth Avenue location
to register to vote, complete absentee ballot applications and check
their registration status, now through October 9.

The store’s iconic window display has also been dedicated to
promoting voter registration, with a new design that calls upon the
community to take action to vote and celebrates relevant historic

Saks Fifth Avenue has also made Election Day, November 3, a paid
holiday for all of its U.S. corporate associates to ensure its workers
have the ability to go out and vote. The company will work with its
store associates and workers in its distribution and fulfillment
centers to coordinate schedules in a way that enables everyone to get
to polls on Election Day.

“As an iconic brand, Saks has a responsibility to use our voice to
champion issues that matter to society,” Emily Essner, Saks Fifth
Avenue’s chief marketing officer, said in a statement. “While we have
a long-standing history of platforming a number of meaningful causes,
using our influence to drive home the importance of voting and
encouraging our community to take action is a first. We are pleased to
be a part of a movement that inspires Americans to get involved and
make their voices heard.”

Image: Saks Fifth Avenue

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